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ADBB AUTOUR DE BÉBÉ

Description: At adbb Autour de bébé, we place people and emotion at the heart of our mission: supporting expectant parents through one of the most important moments in their lives : the arrival of their baby. With over 30 years of experience, we have built a network of independent stores specializing in baby care, committed to delivering expert advice, high-quality products, and a close relationship with customers. Our brand is constantly evolving to meet the changing expectations of the market, families, and our partners. adbb Autour de bébé undergoes continuous improvement, with the ambition of offering a seamless, high-performing omnichannel experience integrated with our stores. We are constantly innovating to anticipate new consumer habits, boost brand visibility, and enhance the customer journey. adbb Autour de bébé also means: • A structured, agile, and responsive network driven by passionate retailers • A robust omnichannel strategy that combines in-store proximity with digital performance • High-quality product and brand presentation, both in-store and online • Supplier relationships based on transparency, reciprocity, and sustainable performance